Joshua Conklin, mortgage lead publisher shares the process for generating TCPA compliant mortgage leads. Their are specific layers to generating both quality and compliant leads in today's mortgage industry. Don't roll the dice with your marketing dollars and ensure your marketing is in compliance with the FCPB. Here are some key considerations when working with a mortgage marketing company.
We collect data from borrowers in your states who are actively looking for reverse mortgage assistance. All inquires are customer initiated and expect to hear from a mortgage professional. Our advertorials on senior living websites educate the prospect about the myths of reverse mortgages and outline some of the key benefits. If the prospect wants to learn more and speak with a licensed reverse mortgage adviser they click through to one of our landing pages and submit their inquiry. Upon submission the lead submits to SecureRights
mortgage licencing and is validated in milliseconds.
Borrower inquiries are screened using NeuStar
technology and matched to meet your specific criteria using two back-end lead verification and lead scoring systems.
Over 30 checks against your lead take place in our QC audit before lead delivery - including the following:
- Reverse address to phone and phone to address comparison
- Email address verification
- Area Code comparison mapping
- Zip Code comparison mapping
- Cell phone and business phone look-up
- Data compared to 5 different data sources
- Each application receives a confirmation email to let them know that a mortgage professional will be contacting them shortly. This lets the prospect know that their request is being processed and keeps them from getting impatient and applying elsewhere
All leads meet the conditions of the FTC Do Not Call registry. Online Marketing Gurus is a nationally licensed mortgage marketing company in compliance with TCPA
and all federal regulatory. Each lead has a Trusted Form certificate providing 100% transparency and compliance.
is the industry’s first lead certification service that independently verifies the origin of Internet leads, including the source URL and a real-time screenshot of the web form as seen by the consumer. TrustedForm addresses three critical areas of risk: financial, brand, and legal. It provides independent proof of prior express written consent as required by the recent TCPA regulations. For more information please visit: http://activeprospect.com/products/trustedform
Online Marketing Gurus has perfected every means to bring you a quantity of qualified mortgage applications in real-time and on budget. We have a formula that incorporates over 250 different channels including:
- Vast network of lead producing websites on hundreds of search engines
- Consumer promotions & newsletters
- Strategic opt-in email marketing
- Voice Broadcast & Call Capture Marketing
- Advertising on a network of 3rd party affiliate websites
- National Radio advertising & Television Infomercial Advertising
- US Call Center for inbound/outbound marketing & lead verification
- Over 500 print publications across North America including Blogs & RSS Feeds
Our team of search engine optimization experts strategically place PPC/CPC and organic search listings on all major search engines to capture motivated and qualified borrowers searching the internet for mortgage financing right now
If you have any questions about our process please feel free to email or call me directly. We look forward to working with you and earning your long-term business.