1	An industry leader in sales lead generation; we know what kind of leads you need to be successful and what you require of a lead vendor. SmartLeadz™ will exceed your expectations by offering custom tailored lead campaigns to meet your budget with out sacrificing quality. SmartLeadz™ quality is second to none and you will not find a company more dedicated to your success. We invite you to join our team and grow your business with SmartLeadz custom lead campaigns.
2	Why We Are Different… We are a Direct Advertiser and generate our own leads. Our leads are EXCLUSIVE and delivered in real-time. SmartLeadz are only sold to you not 4-5 other brokers all fighting for the same customer. This increases your conversion ratios and results in more closed loans! Unique Interactive Voice Response system “IVR” calls all of your prospects before you get the lead introducing you as an expert in the type of loan they have requested. The recording gives them your contact information and either gives them the option of being transferred to you live or lets them know that you will be calling with-in the next business day. Technology – Instant-Leads® mortgage lead tracking software to process orders efficiently and allows you to manage your account from anywhere. Professionalism and Exceptional Customer Service. SmartLeadz cares about your success and we will exceed your expectations by delivering the best mortgage leads with superior customer service. Our leads are guaranteed & have been triple verified for accuracy to ensure superior lead quality every time!
3	Don’t put all of your eggs in one basket… SmartLeadz offers an array of powerful and effective marketing tools and techniques designed for your success!
4	Internet Leads… Contain 33 fields of data and are all customer initiated applications that are then triple verified for accurcy and sent to you in Real-Time!
5	Spanish Leads Our leads are generated from our call center located in NYS and calls are handled by bi-lingual call center representative with mortgage experience. Our leads are generated within 24 hrs of being sent and go through our triple verification process before they are sent to you. Due to the growth of the Hispanic Population we have seen more activity in the mortgage industry among Spanish speaking residents. These leads have been highly effective in generating interest from motivated borrowers as they tend to be very receptive to bilingual loan consultants.
6	Live Transfers… Live Call Referral Leads should be reserved for experienced loan officers with a proven track record for closing deals. Live Call Referral leads start as an automated IVR call to the prospect. If they are interested in what they hear they can press “1” to speak directly to one of our highly trained call center representatives. A few quick questions are then asked to assure they are interested in speaking to a loan officer. Qualified callers are then transferred directly to a senior loan officer. These calls are exclusive, convenient and come with an online log-in where you can track the calls that have been transferred throughout the day or week. With 100% contact rate and over 40% application ratio’s, substantial returns on your investment will soon become reality! Just Pick Up The Phone…. “Hello, this is Ashley with SmartLeadz, I have a Live Transfer for you!”
7	Voice Broadcasting… Voice Broadcast leads are a new technology that can automatically deliver live, motivated home owners directly to loan officers. The outbound interactive message allows each contacted consumer to speak with a loan officer or be removed from our marketing lists simply by touching the corresponding number on his or her phone. We currently have two advertising campaign types with additional options available. You can purchase our aged or trigger data at a reduced cost, purchase our high impact mortgage data lists or provide your own data lists.
8	Direct Mailing Program Specialty & Government Programs Loan Modification Bankruptcy Leads Business -to- Business Leads New Purchase Renter Leads Specialty Direct Mail FHA Mortgage Leads VA Mortgage Leads Government Direct Mail Reverse Mortgage Features Official appearance with a voucher for borrowers total aggregate debt amount. Message Tracker included with 800# for interested clients to leave a recorded message with their information that you can access prior to contacting them Log online and track your calls. Also, generate reports for effectiveness of your campaign and make recordings for training purposes. Conforming, Sub-Prime & Alt-A Programs Chapter 13 Buyout mailer: The best mailer available with a 2-4% response rate. Chapter 7 Discharge mailer: Access to people who are traditionally not marketed to. Alt/A Sub-prime Mailer: High closing ratios. Traditionally preferred program. ARM Adjustment Mailer: High closing ratios. Easy deals to do. Currently a popular market. LOAN MODIFICATION Sub-Prime Performance File Sub-Prime Lender File Select Lender File Sub-Prime Direct Mail Conforming Lender File Conforming Performance File Conventional: FHA / VA, & ARM Conforming Direct Mail
9	New! Trigger Data What is Trigger Data? Trigger data is a list of prospects that have had their credit pulled by a mortgage lender within the last 24 hrs. Trigger Data can be filtered through exact FICO scores, home value, zip code, city, state, mortgage balances, or aggregate debt amount. Trigger Data includes an Excel Spreadsheet format, a specific script and is scrubbed against the Do Not Call List. Trigger Data is the hottest data on the market right now and is in high demand by many of our clients.
10	Exclusivity & Verification… Exclusive Leads - These leads are only sold once, to you, and are not sold to anyone else. Overstocked & Aged Leads – These leads are viewable and can be purchased individually by logging into your private account on the SmartLeadz website. You can customize your filters and purchase leads that are a day or more old. This is an excellent way to fill your pipeline with quality leads that match your criteria at a discounted price. Triple Verification Process- Our unique and effective triple verification process ensures complete accuracy and interest.
11	How we do it… SmartLeadz generates its Customer Initiated leads through its consumer websites: We have a network of over 112 sites www.fastmortgagequote.info www.Ratewar.net www.loanmodhelper.info www.IhateMyMortgage.info http://www.rescatemicasa.com http://www.usdebthelptoday.com www.homefinancefinder.info www.ChristianLendingConnection.com Our marketing makes the difference… Search Engine Optimization PPC/CPC Advertising Contextual Marketing Pop-ups Banner Advertising Email Marketing TV Advertising Radio & Satellite Advertising
12	Return on Investment (ROI) Number of Internet Leads Purchased: 50 Cost Per Lead Purchased: $25 Total Lead Investment $1250 Estimate Percentage of Leads Closed: 8% Avg. Amount of Mortgage Closed: $150,000 Number of Loans Closed: X 4 Total Amount of Mortgages Closed: $600,000 Fee's Collected: X 2.5% Commissions Earned $15,000 Return on Investment: 1200% There is no point in undertaking any marketing or advertising campaign unless you can measure its results. These results are best measured in terms of “ROI”.
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